Curated to Untangle

What We Seek

The standards we hold for every brand we partner with.

Uncompromising Quality

We pursue products defined by superior materials and honest manufacturing.

Proven Utility

Functionality first. We curate tools that solve real problems and simplify daily rituals.

Market Potential

We identify high-value brands undervalued in Korea and build the bridge for successful local expansion.

Philosophy

We believe true sourcing resolves friction. We uncover hidden value to untangle the complexities of daily life. Liberating you to focus on what truly matters.

The 10% Promise

We've taken the 10% Pledge, committing to donate 10% of our earnings to the world's most effective charities. Every solution we source is a step toward reducing global suffering.

I've pledged to donate at least 10 percent of my income to effective charities